Privacy Policy

This Privacy Policy explains how Seliora collects, uses, stores, protects, and otherwise processes personal information when customers visit our website, purchase jeans or other products offered through our website, contact us, or otherwise interact with our services.

We are committed to handling personal information responsibly and in accordance with applicable United Kingdom data protection laws, including the UK General Data Protection Regulation and the Data Protection Act 2018.

1. Data Controller

The organisation responsible for determining how and why your personal information is processed is:

Company Name: Seliora
Address: 35 GLADSTONE PARK GARDENS, LONDON, NW2 6LA
Email: support@seliora.online
Telephone: +44 7850909805

If you have any questions about this Privacy Policy or how your personal information is handled, you may contact us using the details above.

2. Personal Information We May Collect

Depending on how you interact with our website and services, we may collect information such as:

  • Your name

  • Billing address

  • Delivery or shipping address

  • Email address

  • Telephone number

  • Order and purchase information

  • Products purchased or considered

  • Size, colour, quantity, and other product selections

  • Payment-related transaction information

  • Communications sent to us

  • Customer service correspondence

  • Return, refund, exchange, and complaint information

  • Device information

  • Browser type

  • Internet Protocol address

  • Website activity and interaction information

  • Information collected through cookies or similar technologies

We only collect information that is reasonably necessary for the purposes described in this Privacy Policy.

3. Information Provided When You Place an Order

When you purchase jeans or other products through our website, we may collect the information required to process and fulfil your order.

This may include your name, contact details, billing information, delivery information, order details, selected products, quantities, sizes, colours, transaction information, and information relating to returns or refunds.

We use this information to confirm your order, arrange payment processing, prepare and dispatch your products, communicate with you about your order, manage returns or refunds, and maintain appropriate transaction records.

4. Payment Information

Payments made through our website may be processed through payment service providers.

We may receive limited information relating to a payment transaction, such as payment status, transaction reference, payment method category, amount paid, date of payment, and information necessary to confirm or manage the transaction.

Where payment information is processed directly by a payment service provider, that provider may process the information in accordance with its own privacy and security procedures.

We do not use payment information for purposes unrelated to processing transactions, preventing fraud, resolving payment disputes, or meeting applicable legal and accounting obligations.

5. How We Use Personal Information

We may use personal information for purposes including:

  • Processing customer orders

  • Confirming orders

  • Managing payments

  • Delivering purchased products

  • Providing order updates

  • Responding to customer enquiries

  • Providing customer support

  • Processing returns, refunds, and exchanges

  • Resolving complaints and disputes

  • Preventing fraudulent or unauthorised transactions

  • Maintaining website security

  • Improving website functionality

  • Understanding how customers use our website

  • Managing administrative and business records

  • Complying with legal obligations

  • Establishing, exercising, or defending legal claims

We do not use personal information for purposes that are incompatible with the purposes for which the information was originally collected unless permitted by applicable law.

6. Legal Bases for Processing

Under applicable United Kingdom data protection law, we must have a valid legal basis for processing personal information.

Depending on the circumstances, we may process your information because:

Performance of a contract: Processing is necessary to take steps requested by you or to perform a contract with you, including processing and delivering your order.

Legal obligation: Processing is necessary for us to comply with legal, regulatory, tax, accounting, or other obligations.

Legitimate interests: Processing is necessary for legitimate business interests, including operating and securing our website, preventing fraud, maintaining business records, improving services, and protecting our legal rights, provided those interests are not overridden by your rights and freedoms.

Consent: Where applicable, we may process personal information based on your consent. Where consent is used as the legal basis, you may withdraw that consent at any time.

7. Customer Communications

When you contact us by email, telephone, website form, or another available communication method, we may collect and retain the information contained in your communication.

This may include your name, contact information, order details, the content of your enquiry, supporting information you provide, and our responses.

We use this information to respond to your request, provide customer service, investigate problems, manage complaints, and maintain appropriate records of our communications.

8. Cookies and Similar Technologies

Our website may use cookies and similar technologies to support website functionality, improve security, remember certain preferences, understand website usage, and support the operation of our online store.

Some technologies may be necessary for essential website functions, such as maintaining shopping cart functionality, remembering session information, supporting checkout, preventing fraud, and maintaining website security.

Where consent is legally required for non-essential cookies or similar technologies, such technologies should only be used after the required consent has been obtained.

Users may also be able to control certain cookies through their browser settings, although disabling essential cookies may affect the operation of parts of the website.

9. Sharing Personal Information

We may share personal information with third parties where reasonably necessary to operate our business and provide our services.

These third parties may include:

  • Payment processing providers

  • Delivery and logistics providers

  • Website hosting providers

  • Information technology service providers

  • Customer service providers

  • Professional advisers

  • Accounting or administrative service providers

  • Fraud prevention and security providers

  • Government authorities or regulators where legally required

We aim to disclose only the personal information reasonably necessary for the relevant service or legal purpose.

We do not sell personal information simply for monetary consideration.

10. Delivery and Order Fulfilment

To fulfil customer orders, we may provide necessary personal information to delivery companies, logistics providers, or other parties involved in shipping and order fulfilment.

This information may include your name, delivery address, telephone number, email address, order reference, and information reasonably required to complete delivery.

Such information should only be used for purposes connected with order fulfilment, delivery, delivery notifications, resolving delivery problems, or related customer service.

11. International Transfers

Some service providers used to support our website, payments, technology, administration, or order fulfilment may process personal information outside the United Kingdom.

Where personal information is transferred internationally, we take appropriate steps where required to ensure that the information receives a level of protection consistent with applicable data protection requirements.

Appropriate safeguards may include recognised contractual protections, transfers to jurisdictions recognised as providing an adequate level of protection, or other legally permitted transfer mechanisms.

12. Data Retention

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected and for any additional period required to meet legal, tax, accounting, contractual, dispute resolution, fraud prevention, or record-keeping obligations.

Different categories of information may be retained for different periods.

When determining an appropriate retention period, we may consider:

  • The nature of the personal information

  • The purpose for which it was collected

  • The existence of an ongoing customer relationship

  • Legal or regulatory requirements

  • Tax and accounting obligations

  • Fraud prevention requirements

  • The possibility of disputes or legal claims

  • Security considerations

When information is no longer required, we may securely delete it, anonymise it, or otherwise remove it from active use where appropriate.

13. Security of Personal Information

We take reasonable organisational and technical measures designed to protect personal information against accidental or unlawful destruction, loss, alteration, unauthorised disclosure, misuse, or unauthorised access.

Security measures may include appropriate access controls, account security procedures, secure systems, restricted administrative access, technical safeguards, and appropriate internal handling procedures.

However, no method of transmitting or storing information electronically can be guaranteed to be completely secure.

Customers should also take reasonable precautions to protect their own devices, account credentials, and communications.

14. Your Data Protection Rights

Depending on the circumstances and subject to applicable legal conditions and exemptions, you may have rights relating to your personal information, including:

  • The right to be informed about how your personal information is used

  • The right to request access to personal information we hold about you

  • The right to request correction of inaccurate or incomplete information

  • The right to request deletion of personal information in certain circumstances

  • The right to request restriction of processing in certain circumstances

  • The right to object to certain types of processing

  • The right to data portability where applicable

  • The right to withdraw consent where processing is based on consent

  • Rights relating to certain types of automated decision-making where applicable

These rights are not absolute and may be subject to legal conditions, exceptions, or limitations.

15. Exercising Your Rights

If you wish to exercise a data protection right or ask a question about your personal information, you may contact us at:

Email: support@seliora.online
Telephone: +44 7850909805
Address: 35 GLADSTONE PARK GARDENS, LONDON, NW2 6LA

We may need to request information reasonably necessary to confirm your identity before responding to certain requests.

We may also request additional information where necessary to understand the scope of your request.

Requests will be handled in accordance with applicable data protection requirements.

16. Marketing Communications

Where we send electronic marketing communications, we will do so where permitted by applicable law.

Where consent is required, marketing communications will only be sent after the required consent has been obtained.

You may withdraw consent or request that marketing communications stop at any time by contacting us.

Stopping marketing communications does not prevent us from sending non-marketing communications that are necessary to manage an existing order, customer service request, transaction, refund, dispute, or other service-related matter.

17. Automated Decision-Making

We do not intend to make decisions that produce legal or similarly significant effects on customers solely through automated processing unless such processing is permitted by applicable law and appropriate safeguards are provided.

Certain automated technologies may nevertheless be used for routine operational purposes such as fraud detection, website security, transaction screening, or technical website functions.

Where applicable law provides specific rights regarding automated decision-making, those rights will be respected.

18. Children’s Personal Information

Our products and website are intended for general retail customers and are not designed for the intentional collection of personal information from children who are unable to provide valid consent under applicable law.

We do not knowingly seek to collect unnecessary personal information from children.

If we become aware that personal information relating to a child has been collected in circumstances where it should not have been collected, we may take reasonable steps to delete or appropriately restrict that information.

19. Complaints and Concerns

If you have concerns about how we collect, use, store, disclose, or otherwise handle your personal information, please contact us first so that we can investigate the matter.

You may contact us at:

Email: support@seliora.online
Telephone: +44 7850909805
Address: 35 GLADSTONE PARK GARDENS, LONDON, NW2 6LA

You may also have the right under applicable United Kingdom data protection law to raise a complaint with the relevant data protection supervisory authority.

20. Changes to This Privacy Policy

We may update this Privacy Policy when necessary to reflect changes in our business practices, website functionality, services, legal obligations, security practices, or the way we process personal information.

Any revised version may be made available through the website.

Where changes materially affect the way personal information is handled, we will take reasonable steps to provide appropriate information where required.

Customers are encouraged to review the Privacy Policy periodically to understand how their personal information is handled.